Adobe Director

So what does the future hold for Director once Adobe completes its purchase of Macromedia? Let’s speculate:
I doubt they will sell it off. As many have pointed out, that would create a competitor for Flash. Plus, it is a profitable product, so they will most likely keep it.
They could shut it down, slowly. This is a possibility. But is it any different than what Macromedia is doing right now?
I’m betting that they will continue Director’s development. I’ve heard that Adobe uses Director for training projects. So they should be aware of its capabilities and have some fans of Director on the inside. I also remember that Adobe’s long-ago nemesis, Quark, had a Director-competitor in the works. This was before Flash. So no doubt Adobe has at least thought of adding a product like Director before.
It would be called “Adobe Director,” of course. It will probably have native PDF support, rather than 3rd-party Xtras for embedded PDFs. Adobe has a thing for 3D, as seen in their Atmosphere product. So maybe they will see Director as the 3D tool that Atmosphere never was.
Another thing to consider is the contract. This old agreement is what makes every Shockwave install show a big fat advertisement for in exchange for a little money. Mabe Adobe will trash that and return Shockwave into a more professional-looking product again. The same for the Yahoo! Toolbar nonsense.
Adobe has deeper pockets than Macromedia ever did. The current market capitalization of Macromedia is under $3 billion. Adobe is up at $14 billion. So maybe Adobe will look at Director, determine what needs to be changed/added to make the product all it can be, and then go ahead and do it.
We can hope…

Posted on April 20, 2005 at 1:04 pm by Gary Rosenzweig · Permalink
In: General

10 Responses

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  1. Written by Casey
    on 4/20/2005 at 9:10 pm

    I think Adobe can pull off, if they are willing, a really nice software coup. They bundle evrything in suites now anyway, so we could get a bundle that utilizes Flash for web/mobile interactivity and PDF enhancements and Director to cover web 3D and .U3D file creation for .PDFs. Adobe will be in no way obligated to keep Director’s now disproportinate pricing structure, and can get more people involved with the product by a simple price reduction. That’s my best case scenario. It really comes down to how big(file size) they want the Flash Plugin to qet and how fast. I mean it is feasible we’ll see some form of 3D inside the Flash Authoring environment if the size isn’t a factor.

  2. Written by JP
    on 4/21/2005 at 7:09 am

    Nice to hear an optimistic outlook. Long live Director! 🙂

  3. Written by Bror
    on 4/21/2005 at 8:07 am

    ImageLingo, behaviours, OOP,
    linked scripts and castslibs,
    shockwave audio, MPEG/DVD…

    You just gotta love it all !!
    ( Jeez, I’m a dweeb! )

    But now, let’s all hold up our end of the bargain and whip out the coolest content and interface design the world ever saw!! ShockWave rules!

    Long live Adobe Director!

    And xtras!
    Long live xtras !!

  4. Written by JColeman
    on 4/26/2005 at 3:40 pm

    As was stated Adobe is out to eliminate competition, therefore their primary goal is to eradicate those Macromedia products that directly compete with Adobe products. They will “cherry pick” the best features of competing Macromedia products and integrate them into their existing Adobe line. Adobe will most likely eliminate completely the brand identity of all Macromedia products. After all they have spent years and millions of dollars developing their own brand identities. Why continue a former competitors product line? Look at the Oracle & PeopleSoft buyout, PeopleSoft and their entire product line is now toast. Oracle wanted PeopleSoft customers not PeopleSoft products. Adobe wants Macromedia customers not Macromedia products. Meaning unfortunately Director as we know and love it, is probably toast as well. I’m guessing after Adobe has picked the bones of Director and Flash they will kill them both off. As a die hard Director fan it’s a very sad day indeed.

  5. Written by Casey
    on 4/26/2005 at 9:07 pm

    I think the worst thing we have going for us is release date. We know Macromedia will release a new version of Studio MX – Flash, Fireworks, Dreamweaver, etc. either right before, or shortly after the Adobe takeover(Fall 2005). Wasn’t the last Director announced in Dec. and shipped in Feb.? So Adobe gets a product that is so near completion and ship date that they can’t change or add anything. Maybe they will announce they’re pushing back the release to add/enhance Director.

    I think that Director/Shockwave has been getting some good press with the recent rash of 3D advergames. I hope it only continues. Good press should turn some heads, and the fact they used Director internally is a plus.

    As we all know, only time will tell.

  6. Written by PsychicParrot
    on 5/6/2005 at 6:29 pm

    Given that the direction Macromedia chose to take Director in was somewhat grim, I welcome the takeover as a glimmer of hope that our baby will finally get those upgrades she’s been crying for since version dot. At least now there is a real chance of proper investigation of the potential of Director .. the market for web 3d is growing seriously and Dir already has the head start – let’s hope Adobe see that and run with it all the way 🙂

  7. Written by alex da franca
    on 5/8/2005 at 12:12 pm

    remember, that regardless of the pocketsize of adobe, they put the yahoo crap into their own acrobat reader plugin as well.
    I don’t think, that one big anonymous company driven by stock market price thinking is any better than the other.
    I hope a smaller enthusiastic company will jump in, recognize the potential of directors beauty esp. in the realtime 3-D area and put the polishing and updating work into the product which it deserves and badly needs since some time now.
    not new half cooked features with every release which fit into agendas for the shareholders conference, but consolidation work for the existing features and updating the inner workings to a modern, up-to-date interface.
    daydreaming again, I think…

  8. Written by Ahmed Ali
    on 5/6/2006 at 5:53 am

    hallo all., First the great Macromedia have a nice and very good professionally applications that can be able to compete with Microsoft., and without any doubt Adobe is a grat in his field of applications so i hope that Adobe let us see what she gonna do after purchase, but can any one tell me why the Graet Macromedia sell his self to Adobe. Thank u all., plz email me cuz im very interested about this.

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