Shockwave Installer Removes Ad

For years, the Shockwave installer has had a big, fat, ad for at the end of the install process. Originally, Macromedia owned ShockRave/ and thus the ad. But then split off, and the ad remained. Some sort of business arrangement. since merged with Atom Films and then was bought by MTV.

I’ve always hated the ad. My business is games. I make them and publish them. It burned me up that when someone wanted to play one of my games, and had to install Shockwave to do it, that they were shown an ad for a competitor. It basically appeared as if I was advertising on my site, but not getting paid a cent for it.

Anyway, the day has come that the ad is gone. The Google toolbar install option is still there. But at least that isn’t a direct competitor to my stuff. Now if only we had an Mac Intel version of Shockwave…

Posted on August 22, 2007 at 2:36 pm by Gary Rosenzweig · Permalink
In: General

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  1. Written by Jack
    on 5/11/2009 at 4:37 pm