Shockwave Installer Removes Ad

For years, the Shockwave installer has had a big, fat, ad for Shockwave.com at the end of the install process. Originally, Macromedia owned ShockRave/Shockwave.com and thus the ad. But then Shockwave.com split off, and the ad remained. Some sort of business arrangement. Shockwave.com since merged with Atom Films and then was bought by MTV.

I’ve always hated the ad. My business is games. I make them and publish them. It burned me up that when someone wanted to play one of my games, and had to install Shockwave to do it, that they were shown an ad for a competitor. It basically appeared as if I was advertising Shockwave.com on my site, but not getting paid a cent for it.

Anyway, the day has come that the ad is gone. The Google toolbar install option is still there. But at least that isn’t a direct competitor to my stuff. Now if only we had an Mac Intel version of Shockwave…

Posted on August 22, 2007 at 2:36 pm by Gary Rosenzweig · Permalink
In: General

One Response

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  1. Written by Jack
    on 5/11/2009 at 4:37 pm
    Permalink

    For all the use one gets out of Shockwave it seems little to ask to watch a commercial. It has to get paid for somehow and no matter how irritating to you it might be many people find it interesting.

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